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Beauty is an ever booming business that will never see a lack in customers and Hairdressers Close To My Location in Fourways because women and even men will continue to go to beauty salons for a new hairdo, for a manicure, a pedicure or even a tan. So, whether there is a depression or not, women (and some men) will still go to beauty salons to have their fix. In fact, it is in stressful times that you will see an increase in customers going to Near Me Beauty Salon offering spa services for a spot of relaxation through aromatherapy, baths, manicures and massages.

Beauty Salon Marketing

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So, if you are thinking of setting up a beauty salon, it is time that you go searching for the best ever beauty salon equipment for your business. You will need nothing but the most affordable and best beauty salon equipment to provide nothing but incomparable services to your clients.Lets take a look at the different types of services offered by beauty salons and Beauty Salons Near Me Open Now what sort of beauty salon equipments you will need for the services you offer at your salon. If your salon only offer basic hair styling and cutting services, you will need beauty salon equipment to cater to your hair styling needs. You should look at hair styling chairs, wash basins, hair dryers, steamers, trolleys, professional hair styling scissors set and even basic must-have furniture like mirrors, chairs, comfy chairs for the waiting area.

Beauty Salons

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In the midst of searching for the right equipment to furnish your salon, although it is important to compare prices, please do not settle for cheap, low quality equipment as it could end up sabotaging your business. Lousy quality equipment could break down in the midst of a hair styling session or worse, can you imagine the bath tub leaking or the hair dryer malfunctioning and injuring a client? So, compare prices if you must but do not try to save by buying low quality beauty salon equipment.

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Salons

If you're looking for a new hair and beauty salon, you probably want to choose somewhere that can take care of everything for you. Most women want a stylist and beauty therapist that they are familiar with and can visit regularly. There's nothing worse than having to go somewhere new after three or four months because you realise that they don't do something you need!

It's even better when your salon can take care of both hair styling and beauty treatments. If you've recently moved to a new city or you just want a change, look for a salon that offers the full range of services and make sure you know exactly what you need.

Hair

Colour work includes everything from tint retouches to full head foils. Ask about their colour technician and make sure that the stylist has been properly trained in application.

Perms or creative waves might not be too much of a concern for you, but if you do keep your hair curled then you'll want to make sure that your new salon has the facilities and expertise to create and maintain your look.

Men's and children's cuts don't need to be too high up on the list, but it's always nice to be able to bring the kids in after school to get a haircut at a salon you are familiar with.

Choose a hair salon that suits your needs and don't be afraid to shop around! Ask about the range of services that they offer and get to know a few of the people that work there. Book a consultation and take the time to find a salon that's right for you.

Beauty

Facials, facial masks and light therapies are all common beauty salon treatments. Find out what facial method the salon you are looking at uses and make sure it isn't one that will be uncomfortable or damaging if you have sensitive skin.

Manicures and pedicures are also standard salon treatments. Ask about the extent of their manicure and pedicure services and whether nail treatments, painting and cuticle work is included. Manicure and pedicure services tend to vary quite drastically depending on the salon.

Waxing and hair removal is offered quite commonly but the range of hair removal services tends to vary.

Massage might not be a necessity, but it's always nice to know that you can relax and unwind with a nice neck, head or back massage in a comfortable and familiar setting. You'll be more inclined to treat yourself if the option is readily available!

Again, choose a beauty salon that suits your needs and don't be afraid to shop around! Ask about the range of services that they offer and get to know a few of the people that work there. Book a consultation and take the time to find a beauty salon that's right for you.

Beauty Salon Marketing

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Maybe you are a techie and want to have a website. Perhaps the best way to go will be with a combination plan that incorporates all of these or just some of the more relevant components. What ever you do you will want to have a plan and not go at it piece-meal.

Classic advertising methods will get you the largest local audience possible. Getting the most bang for you buck is important in a limited advertising budget. Some of the things to think about are the size and content of the ads. Keep in mind the age of your target customers. You would not advertise trendy new cuts if you want middle-aged and elderly ladies to frequent your salon. The same holds true in reverse. You would not advertise your wrinkle products and dyes for gray hair to attract customers in their early twenties. If there are two newspapers in the area then you should run the same ad in both newspapers. 
 
Using coupons has fallen out of favor with a lot of salons. The reasons for that differ with each business, but they are a tried and true method of marketing your salon while attracting new customers. You can get old customers to try new products with the right coupon. How many times have you bought a different brand of something because the coupon made the price a lot lower? Hundreds of times would be the usual response. Why not take advantage of that for your beauty salon marketing strategy? 
 
Technically knowledgeable salon owners may want to launch their own website. You will reach a much wider set of potential customers this way. A website will let you announce every service you offer, product you sell, and any specials you are running at the same time. The cost of a decent website can be under $500 easily. If the person creating the website for you really knows what they are doing they will connect your site to some of the automatic advertising sites that are out there. These sites will place related ads on your site. These ads pay you every time some one clicks on their ad from your site. It's a neat way to advertise and make money at the same time.
 
Your beauty salon marketing strategy should really include a wide variety of ads and use different types of media. You do not want to put all of your eggs in one basket. Newspapers, local magazines, coupons, flyers, and a website are all great ways to market your business. An eye-catching sign out front will help to reel them in, also.   A beauty salon can never have too much advertising.
 
Free Salon & Spa Marketing Mini-Course - Discover why everything you've ever been told about salon & spa marketing and advertising is wrong, and how to avoid being an 'advertising victim'.

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