Beauty is an ever booming business that will never see a lack in customers and Style Salon Near Me in Johannesburg south because women and even men will continue to go to beauty salons for a new hairdo, for a manicure, a pedicure or even a tan. So, whether there is a depression or not, women (and some men) will still go to beauty salons to have their fix. In fact, it is in stressful times that you will see an increase in customers going to Hair And Beauty Salon Near Me offering spa services for a spot of relaxation through aromatherapy, baths, manicures and massages.
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So, if you are thinking of setting up a beauty salon, it is time that you go searching for the best ever beauty salon equipment for your business. You will need nothing but the most affordable and best beauty salon equipment to provide nothing but incomparable services to your clients.Lets take a look at the different types of services offered by beauty salons and Beauty Salons Open On Sunday Near Me what sort of beauty salon equipments you will need for the services you offer at your salon. If your salon only offer basic hair styling and cutting services, you will need beauty salon equipment to cater to your hair styling needs. You should look at hair styling chairs, wash basins, hair dryers, steamers, trolleys, professional hair styling scissors set and even basic must-have furniture like mirrors, chairs, comfy chairs for the waiting area.
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In the midst of searching for the right equipment to furnish your salon, although it is important to compare prices, please do not settle for cheap, low quality equipment as it could end up sabotaging your business. Lousy quality equipment could break down in the midst of a hair styling session or worse, can you imagine the bath tub leaking or the hair dryer malfunctioning and injuring a client? So, compare prices if you must but do not try to save by buying low quality beauty salon equipment.
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Hair and beauty salon owners who want to grow their businesses know that having a strong business plan is a first step toward their goals. And, any good business plan incorporates a marketing and advertising strategy that is specifically designed to attract new customers.
Here are 5 tips for attracting new customers to your hair and beauty salon business:
1. Develop a special coupon or promotion for your new customers: Consider what it would take to motivate you to change your buying behaviors for the stores you currently visit regularly. Once you are in the habit of buying from the same store or vendor, chances are you will not try a new one based merely upon a catchy ad. On the other hand, imagine that you are offered a special coupon or promotion as an incentive to try out the store: it is likely you would be more likely to consider making the switch. Your target prospects feel the same way. So, as you build the marketing and advertising component of your business plan, make sure that you consider offering special coupons and promotions to attract new customers to your salon.
2. Save money by targeting only those customers who are most likely to respond: If you are using traditional media channels like TV, radio and local magazines to promote your salon, you advertising expenses will be prohibitively high. These media vehicles are notoriously expensive because they rely on a blanket approach, whereby an entire geographical area receives the same ads - regardless of whether each individual your campaign reaches actually meets your target consumer profile! Now, contrast that to the available direct marketing techniques that properly divide your target prospects into segments, isolating those customers who are most likely to buy from you. The more you know about which members of your community are most likely to buy from you and which are not, the more precisely you can target those individuals and the further your advertising dollar will go.
3. Be sure to target those customers most likely to be willing to try a new salon: As mentioned above, it is very difficult to entice people to change their behaviors once those behaviors are entrenched in a regular habit pattern. It is best not to waste your limited advertising dollars on prospects that have no good reason to look for a new salon because they are complacently comfortable with their current one. Rather, it is better to concentrate on finding customers who are most likely to give your salon a try. One such target-rich prospect base is that of new movers: those customers who have just recently moved into your neighborhood. By subscribing to a new mover direct mail service that offers up-to-date new mover mailing lists and direct mail fulfillment services, you are able to target only those customers who have recently moved into your business area and are probably already looking for a new salon to try. Why not let that be yours?
4. Plan to contact your target prospects monthly: Designing a marketing campaign specifically to target new customers is an excellent way to get new business, as mentioned above. Moreover, it is important that you set aside the necessary budget to contact those prospects monthly. Only a consistent campaign that targets a fresh group of new, hot prospects each month can yield predictable results.
5. Follow up their initial visit to your salon with a contact: Once a first-time customer has visited your salon, it is smart to follow up their visit with a phone call, e-mail, or postcard. Take the opportunity to thank them for their business and to ask a few questions about how they liked the service they received. Besides gathering valuable information you can use to improve your services, such a follow-up contact also sends a strong message to your customers that you care about their business and want to see them back in your salon again.
Creating a business plan for your hair and beauty salon is an important step in building a stronger, more profitable business. Be sure to incorporate precisely-targeted marketing campaigns that reach the right customers who are most likely to give your salon a try. Then, follow up the initial visit of new customers with an e-mail, phone call or postcard in order to gather valuable information and send the right message about how you value their business.
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Whether you're opening your first hair ob beauty salon, refurbishing your salon, on opening your hundredth salon, you'll want to make sure that you have everything your staff need, and your clients expect.
Here's what you need to consider.
1. You'll want the right sort of chairs, so that your beauticians can carry out their treatments, and for clients to sit in whilst having their hair cut. With different sizes, styles and colours available, you're bound to be able to find the chairs for your salon.
2. Your reception furniture is important as it is the first impression of your salon that your clients get. If your sofa is old and worn out, or the chairs are mismatched and wobbly, it won't fill new clients with confidence that you can cut hair or perform treatments well.
3. Treatment couches need to be comfortable so that clients can relax fully whilst they are being pampered. Choosing adjustable couches will mean that your beauticians will be able to be at the right height to work their magic.
4. Your styling chairs need to be adjustable, and comfortable too. With some clients spending a long time seated whilst having their hair done, they'll need to be able to relax, and let your hairstylists get on with creating the right look.
5. If you're offering products for sale, or have product literature, then you'll want to make sure that you have some display stands. Giving products their own space can help make them more attractive and desirable, so that you can encourage more people to buy them, or take a brochure.
6. Your salon hairdryers need to be top quality, as they will be in use, all day every day. As well as performance, you'll need to thing about weight, nozzles, and cord length, so that your hairdryers have all the flexibility you need for drying hair in your salon.
7. Ensuring that you and your staff have the right hairdressing scissors is important. You'll need your staff to have a range of different sizes, styles and perhaps left handed scissors as well.
8. Hairbrushes and combs can also make a difference to a hairstyle, and you might want to offer brushes for sale to your clients, as well as making sure that your stylists have the right brush for the hair style they are creating.
9. If you offer hair removal in your beauty salon, then you'll want to make sure that you have the right sort of products, whether you offer waxing or electrolysis.
10. You might offer tanning products, such a spray tans or self tans, and tanning accelerators. You'll want to know that you're offering a good quality tan, whether you're spray tanning in a booth, or your clients are using self tan at home.
Now you know more about what sort of hair and beauty products you need, have you got the right salon equipment?