Beauty is an ever booming business that will never see a lack in customers and Cosmetology Salons Near Me in Gauteng because women and even men will continue to go to beauty salons for a new hairdo, for a manicure, a pedicure or even a tan. So, whether there is a depression or not, women (and some men) will still go to beauty salons to have their fix. In fact, it is in stressful times that you will see an increase in customers going to Beauty Salon Near My Location offering spa services for a spot of relaxation through aromatherapy, baths, manicures and massages.
Find A Hair And Beauty Salon With The Full Set Of Services
So, if you are thinking of setting up a beauty salon, it is time that you go searching for the best ever beauty salon equipment for your business. You will need nothing but the most affordable and best beauty salon equipment to provide nothing but incomparable services to your clients.Lets take a look at the different types of services offered by beauty salons and Hair And Beauty Shops Near Me what sort of beauty salon equipments you will need for the services you offer at your salon. If your salon only offer basic hair styling and cutting services, you will need beauty salon equipment to cater to your hair styling needs. You should look at hair styling chairs, wash basins, hair dryers, steamers, trolleys, professional hair styling scissors set and even basic must-have furniture like mirrors, chairs, comfy chairs for the waiting area.
Beauty Salon Marketing
In the midst of searching for the right equipment to furnish your salon, although it is important to compare prices, please do not settle for cheap, low quality equipment as it could end up sabotaging your business. Lousy quality equipment could break down in the midst of a hair styling session or worse, can you imagine the bath tub leaking or the hair dryer malfunctioning and injuring a client? So, compare prices if you must but do not try to save by buying low quality beauty salon equipment.
Cosmetology Salons Near Me in Gauteng ?
Hair and beauty salon owners who want to grow their businesses know that having a strong business plan is a first step toward their goals. And, any good business plan incorporates a marketing and advertising strategy that is specifically designed to attract new customers.
Here are 5 tips for attracting new customers to your hair and beauty salon business:
1. Develop a special coupon or promotion for your new customers: Consider what it would take to motivate you to change your buying behaviors for the stores you currently visit regularly. Once you are in the habit of buying from the same store or vendor, chances are you will not try a new one based merely upon a catchy ad. On the other hand, imagine that you are offered a special coupon or promotion as an incentive to try out the store: it is likely you would be more likely to consider making the switch. Your target prospects feel the same way. So, as you build the marketing and advertising component of your business plan, make sure that you consider offering special coupons and promotions to attract new customers to your salon.
2. Save money by targeting only those customers who are most likely to respond: If you are using traditional media channels like TV, radio and local magazines to promote your salon, you advertising expenses will be prohibitively high. These media vehicles are notoriously expensive because they rely on a blanket approach, whereby an entire geographical area receives the same ads - regardless of whether each individual your campaign reaches actually meets your target consumer profile! Now, contrast that to the available direct marketing techniques that properly divide your target prospects into segments, isolating those customers who are most likely to buy from you. The more you know about which members of your community are most likely to buy from you and which are not, the more precisely you can target those individuals and the further your advertising dollar will go.
3. Be sure to target those customers most likely to be willing to try a new salon: As mentioned above, it is very difficult to entice people to change their behaviors once those behaviors are entrenched in a regular habit pattern. It is best not to waste your limited advertising dollars on prospects that have no good reason to look for a new salon because they are complacently comfortable with their current one. Rather, it is better to concentrate on finding customers who are most likely to give your salon a try. One such target-rich prospect base is that of new movers: those customers who have just recently moved into your neighborhood. By subscribing to a new mover direct mail service that offers up-to-date new mover mailing lists and direct mail fulfillment services, you are able to target only those customers who have recently moved into your business area and are probably already looking for a new salon to try. Why not let that be yours?
4. Plan to contact your target prospects monthly: Designing a marketing campaign specifically to target new customers is an excellent way to get new business, as mentioned above. Moreover, it is important that you set aside the necessary budget to contact those prospects monthly. Only a consistent campaign that targets a fresh group of new, hot prospects each month can yield predictable results.
5. Follow up their initial visit to your salon with a contact: Once a first-time customer has visited your salon, it is smart to follow up their visit with a phone call, e-mail, or postcard. Take the opportunity to thank them for their business and to ask a few questions about how they liked the service they received. Besides gathering valuable information you can use to improve your services, such a follow-up contact also sends a strong message to your customers that you care about their business and want to see them back in your salon again.
Creating a business plan for your hair and beauty salon is an important step in building a stronger, more profitable business. Be sure to incorporate precisely-targeted marketing campaigns that reach the right customers who are most likely to give your salon a try. Then, follow up the initial visit of new customers with an e-mail, phone call or postcard in order to gather valuable information and send the right message about how you value their business.
10 Hair and Beauty Salon Equipment Essentials
There are many benefits of using a beauty salon. When thinking of this, many people think only of the well-known services, such as hair and nail care. However, there are many benefits offered at these boutiques that can add a unique experience to each of your visits. Here are six benefits of using a salon.
Stress relief - With the busy lives of everyone today - working two jobs, children, school and managing household duties, it is important to alleviate stress as much as possible. One of the greatest benefits of going to a salon is the pampering you receive when you get there. It is your time to relax and let someone else be in charge for a little while. Whether you are having your hair styled, a manicure or pedicure, you will benefit from the massages, water, heat, and pressure to your skin that these services require.
Custom Recommendations - You can also receive tailored information on how to best care for your body when you are not at the salon. As licensed aestheticians, salons are able to give you a variety of information to improve your hair, scalp and overall body conditions related to personal care. For example, you may find that the types of moisturizers you have been using on your skin are not the best according to your skin type.
Products - More often than not, beauty salons offer for sale premium lines of products that you will not find at your local retail store, and sometimes you won't find it at your local beauty supply store either. They order in bulk and can offer a reasonably price on larger quantities of products.
Hair Care - Of course, hair care immediately comes to mind when you think of beauty salons. There are still a number of people who insist on performing their own perms, bleaching, hair coloring, cutting, etc. There is a real benefit, however, of allowing an expert to manage these professional services for you. It will decrease the chances of damage to your hair from over processing or lack of a quality-looking procedure from under processing.
Manicures and Pedicures - Caring for your hands and feet is important. Often, it is done for relaxation and looking great at the beach, but it can also prevent fungal infections. People that regularly take care of their hands and feet can greatly reduce the chances of having diseases and infections related to this.
Facials - Is this your favorite? It's not surprising with the variety of services offered in this area. Again, this is where the importance of having an expert in the areas of skin come into play. They are able to perform miracles while you relax and forget about your stringent everyday duties. From acne facials to aromatherapy facials and everything in between, you are sure to find one that's right for you.
While going to the salon every other day may not be in your budget or schedule, consider taking the time to go at least a couple of times a month. Make some time for yourself and if you start to feel guilty about indulging, remember the benefits you will be adding to your life. Protecting your health and well-being will give you a refreshing as you continue to care for the important people in your life.